Laatuaika ei ole näytön paikka

Together with impact agency Fabrik, we produced Power’s national TV campaign Laatuaika ei ole näytön paikka. The idea challenged how families spend time together, reminding that screens should never replace real connection. We designed and executed the full production, translating the concept into a cinematic story for television. The film is told from a child’s perspective, where the world feels slightly off-balance. Screens appear oversized, reflecting how they can quietly take over everyday life. Instead of shooting on a studio set, we filmed in a real family home to keep the atmosphere authentic and familiar. Every detail, from the lighting to the performances, was shaped to feel honest and grounded, contrasting the surreal elements through the eyes of the child. The campaign was widely noticed across national TV and social media, praised for its tone and authenticity. It stood out for showing a softer side of technology marketing and resonated strongly with families across Finland.